How to (safely) reach more customers this holiday season
Finestra is now integrated with Pointy
Pointy helps to easily display your in-store products on Google allowing shoppers to locate your store’s location and come to purchase the products they need. More and more people are looking for product information online before going into a store but many local retailers don’t have this information online. This means that shoppers aren’t seeing relevant results when they do local searches for products - and local retailers are missing out on sales. Pointy solves this problem by making it really easy for local retailers to get their products on Google and in front of local shoppers.
The holiday season is always a busy time for retailers, but in a time of COVID-19, it’s going to look a little different this year. Shoppers intend to make less shopping trips than usual, so take a look at our checklist of ideas you can try to reach more customers during the holiday season.
A Pointy Page is an online catalog for your store showing important information like your products, opening hours, contact details and directions. The Pointy Page is attractive to shoppers and easy to navigate so that they can find all the information they need to come in-store to buy from you. It’s hosted and maintained by Pointy so no work is required on your part - all you have to do is scan your products, same as you every other day.
See What’s in Store
See What’s in Store allows you to display the products you stock on your Business Profile on Google Maps and Search. It also gives you a better chance of showing up in relevant search results for your store and products. With SWIS, shoppers can browse your products to see if you have what they want.
Local Inventory Ads
Local Inventory Ads are highly visual product ads that can show up in search results on Google when someone nearby searches for a product you stock. This optional premium feature is a two-click solution and it’s only available to businesses with a physical store so it’s a great way to show local people what you sell. To create ads for all your products, all you need to do is set your budget and location.
You also get access to an easy-to-understand dashboard where you can see the searches shoppers have used to find your store and your most viewed products.
What Pharmacy Owners are saying about Pointy
“One of the biggest challenges is for people to find out we carry certain products. That’s why we got Pointy: instead of buying it from an online company, they can walk a couple of blocks and buy it locally.”
“I had set up a website with basic store information but I didn’t have an easy way of displaying my products online. Now when a customer searches for a product I stock, they’re directed to my store.”
“If your consumer isn’t physically across the street from you, they’re on their phones or computers. If you can find an opportunity to pinpoint those eyeballs on your brands, it’s powerful as it broadens your reach. Pointy gave us access to a broader universe.”
How to Install
Pointy from Google is a free download for Positec users. Install the app and when you scan your products, Pointy matches the UPC barcode to an image and product name in our database. Your products are then uploaded onto your online product catalog. From there, you also have access To See What’s in Store and Local Inventory Ads.
From your Finestra system, select “Activate Pointy” from the home dashboard.
Complete the activation form.
You’re all set!
Sales Contact Form
Have questions? Need a quote? Contact our sales team today and we’ll get back to you within 1 business day.